Performance Denim | Silvadur | Dow Microbial Control | The Dow Chemical Company

Performance Denim

INTELLIFRESH Intelligent Freshness protection keeps denim fresh when jeans are worn, even between launderings. Why is that important? Because denim enhanced with INTELLIFRESH stays fresh longer, so you can wash your denim less often with confidence. And, jeans will last longer too. Jeans enhanced with INTELLIFRESH are protected against odor, discoloration, loss of tensile strength or elasticity. And fewer washes is good news for jeans and good news for the planet. Think of the water and energy saved over the life of the jeans!

Make the intelligent choice. Look for the INTELLIFRESH logo when you shop for your next pair of jeans and add enduring freshness to that perfect fit.

INTELLIFRESH. Stay Fresh. Wash Less.

Get Your Fresh On with INTELLIFRESH Intelligent Freshness.


Confidence Child

Consumers can have confidence knowing their jeans won’t smell between washings… no matter how long that might be.

Easy Care Child

No worries in laundering. INTELLIFRESH™ will not wash or wear off the denim over the life of the jeans.

Savvy Investment Woman

Protection from odors all day, every day, for the life of the jeans; reduces premature discoloration, tensile loss, style and comfort.

Consumer Loyalty Man

Denim is protected from odors, discoloring and decay; quality is maintained through life of jeans.**

**Life of jeans defined as 50 launderings